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To equip students with the necessary philosophical and ethical frameworks; the requisite technical skills in writing and media production; and the ability as life-long learners to interpret, create, and communicate global and local events in a diverse, equitable, and inclusive manner that advances the interests of all stakeholders in media, commerce, and society, while advocating for democratic principles.

Our values and competencies are consistent with those of the Accrediting Council on Education in Journalism and Mass Communication.

Values:

We expect our graduates to achieve the following learning objectives as outcomes of their education in our majors and programs:

• apply the principles and laws of freedom of speech and press, in a global context, and for the country; 
• demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
• demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
• present images and information effectively and creatively, using appropriate tools and technologies;
• write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
• demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
• apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
• effectively and correctly apply basic numerical and statistical concepts;
• critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
• apply tools and technologies appropriate for the communications professions in which they work.